FUTURE OF GOLFFuture of Golf is a content ecosystem that aims to reimagine the sport for the young and young at heart while inspiring passion for the game’s future growth. Honoring tradition and legacy, the brand seeks to showcase different ways to engage with the game beyond traditional play by balancing educational content with entertainment value. The FOG identity breathes new life into a game that typically feels slow, stodgy, and expensive. From the icon that follows the movement of a golf swing to the eclectic use of typography, the design system was crafted to shatter stereotypes and speak directly to a youth demographic.
Brand Identity / Merchandise