PDP GAMINGIn a market crowded with safe and familiar gaming accessories, casual gamers and esports players desire products that reflect their individuality and eclectic digital presence. PDP gaming is flipping the page by creating uniquely designed, high-performance products that transport gamers into a seamless, immersive experience where competition and personal expression are limitless. To usher in the next era of PDP, a robust and unapologetic identity was developed to speak directly to Gen Z and Gen A. Iridescent in form, the refreshed brand and product positioning function to demand attention amongst its militaristic competitors on the shelves. A comprehensive strategy - from design overhaul to retail shakeup - earned PDP major wins in Walmart, Target, Best Buy, and more. The outcome? An 8-figure ROI and a leap from 0% to 60% market share in PlayStation accessories within just two years, leading to an acquisition by Turtle Beach in 2024.
Brand Strategy / Visual Identity / Packaging / Product Design